Value Pricing = Greater Income + Happier Clients

Learning to use value pricing is learning to quit selling your time (a very finite resource!) and start selling your knowledge, something with infinite room to grow. Value pricing is the idea that a fair price relates more to the client's expectations and alternatives, and bottom line return on a design project than it does to the time taken to create the design. Understanding and using value pricing means you will earn more money for the time you spend working; yet adopting a value pricing mind set is difficult for many design professionals. Join Pam Bryan at the Nitty-Gritty and learn:

• Why your prospect’s reference points matter and how you can change them


• What determines your prospect’s perception of value


• What the perception of value has to do with your bottom line (and sanity!)

WEDNESDAY, DECEMBER 10th, 2008 @ 10:30 A.M.

Send an email to:
Nitty-Gritty@designcoachoncall.com with the subject - AIGA UPSTNY Nitty-Gritty.
Following your registration, Pam Bryan will confirm your attendance and release the TeleForum dial-up information. Enjoy!