The Creativity of Crowds?

http://www.forbes.com/forbes/2009/0216/062.html

This is an article that will hopefully get you to reflect on what it is that we do in our industry. “The Creativity of Crowds� is an article posted on Forbe’s Magazine web site that spotlights “A new model to the Graphic Design business�.

It is a competitive model that encourages “spec work� with flat rates and bids on design. The article reads more like an advertorial for web site “Crowdspring.com�.

Their argument is that it gives entrepreneurs an advantage to compete with agencies. It is more like a way of depreciating the value of the already undervalued good design that so many of us strive to maintain while supporting ourselves.

On the other hand, this method of doing business is an example of how unemployed young designers can get some experience and it can also be viewed as a way of eliminating the clients who are only interested in the bottom-line.

If you want to know more about AIGA’s stance on Spec work, please follow this link. http://www.aiga.org/content.cfm/position-spec-work

Tell us what you think?

Posted by newyorkupstate in News | February 9, 2009