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Who Opens a Letterpress Shop in 2009?

We are a tribe of creatives that have let go of the last century and it’s techniques, seemingly never to return to the physical realm, let alone to labor-intensive processes that once were best practices of our industry. We do things differently now; a lot differently. The industry is not changing; it has changed. As Graphic Designers, we depend on those glowing boxes with plastic keyboards that we perch in front of day in and day out. Computers are filled with things we cannot touch that are strangely referred to as “Software”. If it were not for this technology, we would not be able to create so freely or so quickly. There is still no other way, however, to produce rich and subtle tactile qualities without traditional techniques such as letterpress. I do look forward to the day, though, that my digital printer can emboss letters into paper.

You have come out tonight to celebrate this new design resource, not only for those in Rochester, but for all of us in the Upstate of New York. The magic of a letterpress has brought out a community of like-minded individuals. Yes, you are part of this community. This is something the members of AIGA Upstate New York are actively encouraging; an Upstate New York Design community.

There is a lack of communication among design professionals in upstate New York, which has lead to a weak community. We need to realize that the path to improving this situation does not involve competition or provincialism. It is not about pitting Rochester against Syracuse, or Buffalo against Albany. We need to open up our networks and start sharing our knowledge and experiences more.

There is an abundance of talented creatives across this state; they do not all live and work in New York City! These individuals and agencies are doing great design in their many far-flung locations; but often it goes unrecognized by the wider design community. Our organization, AIGA, is committed to championing accomplishments of our members and other design professionals in the Upstate New York Design Community. AIGA is “THE” professional organization for designers. We are your peers.

You are all welcome to join the other 22,000 AIGA members and expand your networks beyond local circles. Looking for reasons why you should become an AIGA member? Check out the project becauseofaiga.com, where you can see over 150 stories from individuals who believe in our organization.

Posted by newyorkupstate in News  |  October 12, 2009