Creating the Perfect Design Brief
350 North La Salle Street
Classroom 202
Chicago, IL
A one-day seminar in the DMI Professional Development Program.
A design brief, also often called a creative brief, is the most essential ingredient for any major design project. However, it is often one of the least understood documents among the various stakeholders involved in a design project.
A well-crafted brief can actually shorten the time it takes to execute the design process, and also make the process of having a design solution approved much easier. Who should “own” or take accountability for a design brief? Do I need to develop a design brief for every design project? What is the primary reason for being of a design brief? Should it be a living document that is updated frequently? These are only a few of the questions about design briefs, which are fully addressed in this highly popular seminar.
Taught by Peter Phillips, strategy consultant, and author of “Creating the Perfect Design Brief.”
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Upcoming Events
- In the House: An Evening with Kodak's In-House Designers
- February 17, 2012 Rochester Institute of Technology
- CMYK (Come Meet Your Kind)
- February 21, 2012 Various Locations
- Easton Pribble Visiting Artist Lecture Series: Oneika Russell
- March 1, 2012 PrattMWP | Munson-Williams-Proctor Arts Institute
- CMYK (Come Meet Your Kind)
- March 13, 2012 Various Locations
- Easton Pribble Visiting Artist Lecture Series: Matt Madden
- April 6, 2012 PrattMWP | Munson-Williams-Proctor Arts Institute
- CMYK (Come Meet Your Kind)
- April 10, 2012 Various Locations
- CMYK (Come Meet Your Kind)
- May 8, 2012 Various Locations
- Business Perspectives for Creative Leaders
- July 22, 2012 Yale School of Management
- Gain: AIGA Design for Social Value Conference
- October 9, 2012 Yerba Buena Center for the Arts
- Copyright © 2012 AIGA New York, Upstate
- the professional association for design