Designing MASS MoCA

Description:

Since opening its doors in 1999, MASS MoCA (Massachusetts Museum of Contemporary Art in North Adams, MA) has become one of the world’s premier centers for the making and showing of the most significant art of our time, and the largest arts center in the United States. With annual attendance of 120,000+, it ranks among the most visited art centers in the United States dedicated to new art; both visual and performance-based.

Take a walking design tour of the MASS MoCA campus with Doug Bartow, AIGA Upstate NY Member and former MASS MoCA Director of Design from 1995-2003. Doug was hired as MASS MoCA employee #4 back in 1995, 4 years before the public opening of the museum. He will discuss what it takes to brand such an institution, from identity and publication design to exhibition and wayfinding signage. Doug not only designed almost every piece of MASS MoCA visual communication (without any design staff), he also helped fabricate and install much of the signage and exhibition graphics while the museum was being built-out.

Schedule:

• 11 AM meet at MASS MoCA
  (B-10 theater, 3rd floor, above MASS MoCA lobby)
• 11:15 AM walking design tour of the MASS MoCA campus with Doug Bartow
• 12:15PM lunch at MASS MoCA cafe (self-funded) or bring your own
• 1 PM guided gallery tour with MASS MoCA tour guides
• 2:30 PM depart

** RSVP: Thursday, Nov 5th, 2009 @ 12 Noon