Build Your Marketing Machine

If one of your New Year's resolutions is to grow your business and get new clients, you’ll need a strategy and a marketing plan. Join Marketing Mentor’s Ilise Benun and learn which are the most effective, and least expensive, marketing tools for creative professionals and freelancers.

Topics will include:

• Choosing your target market
• Breaking into one or more markets that will send you profitable work
• Deciding which marketing tools are most effective and how to integrate them into your busy life
• Knowing when to call, when to email, and when to send something by mail
• Expanding your client base with just a few minutes of work each day

Ilise Benun is a national speaker and co-founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is also the author of several books including, “The Designer’s Guide to Marketing and Pricing” (HOW Design Books, 2008), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press, 2006), "Public Relations for Dummies (2nd Edition)" (Wiley, 2006) and “The Art of Self Promotion. She has been featured in national media outlets such as /BusinessWeek.com/, /The New York Times, The Washington Post, The Guardian (UK), Toronto Globe and Mail (Canada), Inc. Magazine, Essence, Working Woman /and many more.

More info here. www.marketing-mentor.com

Sign up for her free email newsletter here: www.marketing-mentortips.com

Event will be held at the
Sage College of Albany campus on Sunday, January 31st, 6-8 p.m.,
Kahl Campus Center Room 224, Free for AIGA members and $10. for non-members and students of all area colleges with current ID.