This session covers strategies for attracting better-qualified clients through authentic, relationship-based work, without relying on referrals or letting existing projects quietly dictate your firm’s direction.

Business development shouldn’t feel like forcing a square peg into a round hole, or reshaping yourself to fit whatever opening appears.

In this class, instructor Emily Cohen shares practical strategies for finding clients who are the right fit from the start, using one-to-one relationships built with intention, focus, and care. Clearer fit leads to better work and longer-term client relationships.