Evolving a Dinosaur

Join AIGA Upstate New York as the CINSYR Creative Group leads us through their brand immersion process and how they evolved the Dinosaur Bar-B-Que brand while respecting the iconic brand's history and audience.

For the full sensory experience, order yourself some lunch from the Dinosaur and enjoy 15% off.*

A Q&A session will immediately follow the discussion.


The original Dinosaur logo, sketched by Owner John Stage’s friend, dates to the days when Stage and his partner hauled a 55-gallon-drum-turned-smoker to biker events, serving its unique “slow and low” barbecue to the crowds, years before the first Dinosaur Bar-B-Que joint opened in Syracuse, New York in 1988.


The Dinosaur brand evolution began when CINSYR was asked about reimagining the iconic dinosaur logo. The familiar green dinosaur with a bowtie and plate of food was showing its age, and Stage believed it was time for a change.

He said, “The Dinosaur brand is now over 30 years old. As the brand evolves, we needed to update our look while respecting our past.”


CINSYR co-founder Antoun Chouery says its brand immersion process was critical to evolving such an iconic brand. “When you are updating such a major brand element like the Dinosaur logo, it has a ripple effect across the entire brand identity. Together with the Dinosaur team, we didn’t just update one logo; we evolved the entire look and feel of the Dinosaur Bar-B-Que experience.”

CINSYR is a creative agency based in Syracuse, New York, that specializes in creating and evolving unique brand experiences. The Dinosaur Bar-B-Que brand boasts seven locations, six in New York (Syracuse, Rochester, Harlem, Troy, Brooklyn, and Buffalo), and Newark, New Jersey.


This event will take place via Zoom. The link will be sent out to registered attendees prior to the event.

*A 15% off coupon code for Dinosaur Bar-B-Que will also be sent out prior to the event and is valid at all locations on the day of the event by ordering through their website.


CINSYR Creative Group, LLC is an awesome group of creative professionals that craft remarkable brand experiences. Mike Vine and Antoun Choueiry began collaborating in Cincinnati, ultimately bringing their expertise and vision to Syracuse to found CINSYR. Today, the CINSYR Team offers a unique approach incorporating communication design, spatial design elements, and content ingenuity to create holistic and immersive brand experiences both locally and worldwide.

Michael Vine is the Co-Founder of CINSYR who specializes in graphic design and out-of-the-box thinking. Hailing from Bowling Green State University in Ohio, where he earned his bachelor’s degree in fine arts, he has over 25 years of design experience, including time as Design Director at both Chase Design and Anthem Worldwide. He runs like Forest Gump in his spare time and attempts to relive his glory days on his skateboard without getting hurt.

Antoun Choueiry is the Co-Founder of CINSYR where he excels in spatial and communication design and doing things differently. Antoun graduated from Notre Dame University in Lebanon and Cleveland Institute of Arts, earning a bachelor’s degree in fine arts and retail design. When he’s not reimagining spaces and places, Antoun enjoys playing tennis and lives vicariously through the windshields of Formula One racecar drivers.

Kathleen White is the Director of Creative Strategy and Content for CINSYR and is an expert brand storyteller and overall hustler. She earned a bachelor’s in English and a master’s in business administration (MBA) from Providence College in Rhode Island and currently teaches communications at SUNY Oswego. Born and raised in Syracuse, NY, Kathleen is a self-proclaimed book nerd and yardwork enthusiast, but she’s not a huge fan of the snow.

Jason Ryan is the Marketing Director for Dinosaur Bar-B-Que’s seven locations overseeing PR, graphic design, social media, digital, and events. Ryan moved to Syracuse in 2006 to attend Le Moyne College receiving a bachelor’s degree in Marketing. In his free time, he is an adjunct professor at Syracuse University and enjoys exploring the outdoors.

When & Where
Wed, Nov 18, 2020 1:00 PM - 2:00 PM EST