Socially Responsible Design with Worldstudio’s Mark Randall

Thursday November 18, 2010 :: 7:00 pm
The Foundry for Art Design + Culture 
119 Remsen Street
Cohoes, NY 12047

Creativity holds enormous power for fostering social change and as designers—contributors to the material world—we have a responsibility to make choices that benefit society in positive ways.

Design is a tool of capitalism but it can also be a powerful tool for fostering social change,

You can support change—or you can initiate and make change—as designers we can be social entrepreneurs and make change happen.

Designers can break out of the confines of their day-to-day routine to turn their passion into action.

Worldstudio has spent the last 15 years merging design-thinking with socially responsible initiatives.

Worldstudio is seeking to create a market for socially responsible design, to demonstrate the value of design-thinking when it comes to social issues—beyond the obvious branding and collateral solutions.


Mohawk Fine Papers and Design Ignites Change teamed up recently to create The Feedback Loop, a project using the new Mohawk Loop grade as a catalyst for change. In exchange for free Loop paper from Mohawk, twenty-five leading letterpress printers, including UPSTNY AIGA Members Dock2 Letterpress, were asked to create fifty unique notebooks. These limited-edition books are now being sold in a special storefront in Felt & Wire Shop. 100% of the proceeds will go to Design Ignites Change to support their youth mentorship program, School: by Design.

We'll be giving away limited-edition Feedback Loop notebooks to 5 luck winners at the event, courtesy of Mohawk Fine Papers.


Mark Randall, Principal, Worldstudio

For more that fifteen years, Mark has been principal of Worldstudio, the New York City marketing and design agency which serves major clients in the for-profit and not-for-profit worlds, from JPMorgan Private Bank, Estée Lauder Companies, Adobe Systems and Reed Elsevier, to the W.K. Kellogg Foundation, True Majority and the City of New York.

Worldstudio’s work has won leading industry awards and been featured in books on graphic design and in publications such as Metropolis, Graphics International and Eye. Mark and Worldstudio have been twice selected for the prestigious “ID Forty” award, an annual listing of leading innovators in the design industry chosen by ID: The Magazine of International Design.

Worldstudio’s unique focus on socially responsible marketing is mirrored in its synergistic relationship with Worldstudio Foundation, a nonprofit organization which offers scholarships and mentoring programs in the fine and applied arts. Mark is president of the foundation, the first nonprofit in the U.S. devoted exclusively to encouraging social responsibility in the design and arts professions, Worldstudio Foundation dares young artists to dream – of new lives, new careers and new solutions for the world in which we live.

Formerly at Vignelli Associates, the internationally renowned graphics studio, Randall was project manager for the redesign of Fodor’s Travel Guides. He was also a designer for the environmental graphics firm, Whitehouse and Katz.

In addition to lecturing on design and social responsibility at schools and industry conferences, Mark has taught at Parson’s School of Design and Fordham University in New York City and at Hartford University, Connecticut. He also served on the national board of AIGA, the professional association for design.

Mark is the Chair of Impact! Design for Social Change, a six-week summer intensive at the School of Visual Arts in New York City.

He graduated in 1984 from the University of Washington in Seattle with a B.F.A. in graphic design.


About Worldstudio

Worldstudio is a full service marketing and design firm that believes corporations hold the power to make lasting social and environmental change. This power and its consequences profoundly impact brand reputation and equity. Worldstudio works with organizations to connect their marketing goals with strategies for corporate social responsibility. We create unique marketing, communication and branding programs, custom-tailored to our client’s needs, allowing them to engage with key constituencies in a truly meaningful way.

When & Where
Thu, Nov 18, 2010 7:00 PM - 9:00 PM
The Foundry for Art Design + Culture
119 Remsen Street
Cohoes, NY 12047